Loyalty token pilot for a Texas sports apparel brand
Sports apparel brand, Texas
- Challenge
- The brand's loyalty scheme was a points balance nobody checked. Marketing wanted to test whether collectible rewards tied to local team events would change behaviour, but without asking customers to install wallets, buy cryptocurrency or understand any of the underlying technology.
- Solution
- AGS built a pilot inside the brand's existing app: customers earn limited-run digital collectibles for purchases and event attendance, held in an embedded wallet created at sign-up with no extra steps. Collectibles unlock early access and discounts, and the ledger is verifiable without customers needing to care.
- Results
- Pilot ran with 5,000 customers over 3 months
- Repeat purchase rate 18% higher than the control group
- Under 1% of participants raised a support ticket