CRM note summarisation pilot for a Carolina medical distributor
Medical supplies distributor, the Carolinas
- Challenge
- Sales reps visited clinics and hospitals daily but logged visits in Dynamics 365 CRM late, briefly or not at all. Managers could not see account risk, handovers between reps lost context, and the company wanted a low-risk test before extending AI into customer-facing work.
- Solution
- A seven-week MVP: reps dictate visit notes from the car park; the assistant produces a structured CRM record with next actions and flags for the manager. Reps confirm before anything saves. The pilot ran with 12 reps and measured logging rates, note quality and time spent.
- Results
- Visit logging rate rose from 48% to 91%
- Average note entry time down to under 2 minutes
- Extended to the full 60-rep team after 7 weeks