AR try-on for a California sneaker brand shopping app
Footwear brand, Southern California
- Challenge
- Online returns were running at 28%, mostly for fit and 'looked different in person'. The brand had tested a third-party try-on widget that was slow, needed a separate app download and only worked on a third of its catalogue, so customers rarely found it.
- Solution
- AGS built AR try-on directly into the brand's iOS and Android app using on-device tracking, with a pipeline that converts the brand's existing product photography into 3D models at around 40 minutes per style. Customers see the shoe on their foot from any angle and share a clip.
- Results
- Returns for fit reduced by 21% on try-on styles
- 3D models for 340 styles produced in 10 weeks
- Try-on used in 31% of sessions viewing supported products