Salesforce Sales Cloud rollout for a US mid-market SaaS
B2B SaaS company, Denver
- Challenge
- The sales team tracked pipeline across a shared spreadsheet and each rep's personal notes app, so forecast accuracy depended on whoever remembered to update the sheet before the Monday pipeline review. Deals regularly went stale with no follow-up trigger.
- Solution
- AGS implemented Salesforce Sales Cloud with stage-based automation and an agent that flags deals with no activity in 7 days, drafting a suggested follow-up for the rep to send or edit. Forecast categories now roll up automatically instead of being assembled by hand.
- Results
- Forecast accuracy improved from ±35% to ±8% of actual close
- Stale-deal follow-up time down from weeks to same-day
- Pipeline review prep time cut from 3 hours to 20 minutes