Virtual showroom for a US furniture brand's trade buyers
Contract furniture manufacturer, North Carolina
- Challenge
- Trade buyers previously had to visit a physical showroom or work from static catalogue PDFs to spec furniture for commercial projects, which slowed down bids and made it hard to show how pieces looked together in a real space.
- Solution
- AGS built a browser-based 3D showroom where buyers configure materials and finishes in real time and drop pieces into sample room layouts, exportable as renders for client presentations. No headset or app install required.
- Results
- Bid turnaround time down by 35%
- 3D configurator covers 220 SKUs across 4 product lines
- Showroom visits from out-of-region buyers replaced for 60% of specs