A US appliance-parts retailer got a catalogue built for exact-fit search.
USMarket
3Services delivered
Livethinkcrucial.com
Think Crucial thinkcrucial.com
Challenge
Think Crucial sells filters, belts, and replacement parts across brands like Frigidaire, GE, Kenmore, and Maytag — a catalogue where finding the exact-fit part is the entire purchase decision.
Solution
We delivered the web build and a UX/UI pass focused on part lookup and fit-confidence, backed by customer-experience work on the buying flow.
Result
Think Crucial now runs a parts catalogue built around exact-fit search rather than generic category browsing.
More proof
