A general insurer operating since 1952 modernised its public-facing site.
1952Incorporated
2Services delivered
Livepil.com.pk
Premier Insurance pil.com.pk
Challenge
Premier Insurance has written general insurance in Pakistan since 1952 and added Takaful (Islamic insurance) products in 2015 — the site had to serve both product lines clearly to two different buyer intents.
Solution
We delivered the web build and a UX/UI pass structured around the conventional and Takaful product lines separately, so each buyer finds the right policy type without confusion.
Result
Premier Insurance now presents both its conventional and Takaful offerings through one clearly separated site.
More proof
