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Marketing

Head of Organic (SEO, AEO & GEO) and Google Ads

TeamMarketing
LocationKarachi, Onsite
TypeFull-time

About this role.

We are looking for an experienced Head of Organic (SEO, AEO & GEO) & Google Ads to lead our organic and paid search strategies. The role focuses on increasing organic visibility, search traffic, AI-search presence, lead generation, and paid acquisition.

The ideal candidate has strong expertise in SEO, AEO, GEO, and Google Ads. You will develop growth strategies while leading and guiding execution across teams.

Key Responsibilities

  • Lead and execute the overall SEO, AEO, GEO, and Google Ads strategy.
  • Develop strategies to increase organic visibility, website traffic, qualified leads, and conversions.
  • Conduct keyword, competitor, SERP, and search-intent research.
  • Oversee technical, on-page, off-page, and local SEO activities.
  • Optimize content for traditional search engines and AI-powered search platforms.
  • Develop AEO and GEO strategies to improve visibility across AI search and answer engines.
  • Plan, launch, and optimize Google Ads campaigns.
  • Monitor and optimize CTR, CPC, CPA, conversion rate, ROAS, organic traffic, and rankings.
  • Conduct SEO and paid-search audits and implement improvement plans.
  • Collaborate with content, marketing, development, and business development teams.
  • Lead and mentor SEO, content, and paid marketing team members.
  • Manage budgets, KPIs, reporting, and performance reviews.
  • Stay updated with Google algorithm updates, AI search developments, and digital marketing trends.

Required Skills

  • SEO & Technical SEO
  • AEO & GEO / AI Search Optimization
  • Google Ads & PPC
  • Keyword & Competitor Research
  • Content & Search Strategy
  • Conversion Rate Optimization
  • Google Analytics 4 & Google Search Console
  • Google Tag Manager
  • SEMrush / Ahrefs
  • Data Analysis & Performance Reporting
  • Budget & Campaign Management
  • Team Leadership
  • Strategic Planning
  • Communication & Stakeholder Management

Qualification

  • Bachelor’s degree in Marketing, Digital Marketing, Business, Computer Science, or a related field.

Experience

  • 5+ years of experience in SEO, Google Ads, Digital Marketing, or Performance Marketing, with proven experience developing and executing SEO and Google Ads strategies, hands-on AEO/GEO/AI-search optimization experience, and experience managing marketing budgets, KPIs, and performance reports. Previous experience leading or mentoring a team is preferred.
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