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Leadership

Director Performance & DTC

TeamLeadership
LocationPakistan, Onsite
TypeFull-time

About this role.

We are looking for an experienced Director – Performance & DTC (Direct-to-Consumer) to lead our performance marketing and DTC growth strategy. The role will focus on customer acquisition, revenue growth, conversion optimization, paid media, retention, and profitability across global markets.

Key Responsibilities

  • Develop and lead the overall Performance Marketing and DTC growth strategy.
  • Own customer acquisition and revenue growth across digital channels.
  • Plan, launch, and optimize paid campaigns across Meta, Google, TikTok, YouTube, and other relevant platforms.
  • Manage and optimize marketing budgets based on ROAS, CAC, LTV, CPA, conversion rate, and revenue.
  • Develop full-funnel acquisition strategies from awareness through conversion and retention.
  • Lead DTC ecommerce growth, including website performance, customer journey, offers, promotions, and conversion optimization.
  • Conduct A/B testing across creatives, audiences, landing pages, offers, and campaigns.
  • Work closely with creative teams to develop high-performing ad creatives and messaging.
  • Use customer, campaign, and website data to identify growth opportunities.
  • Monitor market trends, competitors, customer behavior, and channel performance.
  • Develop strategies for customer retention, repeat purchases, upselling, and cross-selling.
  • Oversee analytics, attribution, dashboards, and performance reporting.
  • Build and manage performance marketing and DTC teams.
  • Set KPIs, establish processes, and ensure teams consistently meet growth objectives.
  • Manage relationships with agencies, platforms, vendors, and strategic partners.
  • Present performance insights, forecasts, budgets, and growth plans to senior leadership.

Qualification

  • Bachelor’s degree in Marketing, Business, Digital Marketing, Ecommerce, or a related field. MBA or relevant advanced qualification is a plus.

Experience

  • 8+ years of experience in Performance Marketing, DTC, Ecommerce, Growth Marketing, or a related field, with 3+ years in a senior leadership/director-level position preferred. Proven experience managing significant paid media budgets, multi-channel campaigns, and scaling DTC businesses across international markets.
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